Super Bowl LVIII Set to Break Viewership Record with Over 120 Million
The 2024 Super Bowl is expected to have a record viewership of more than 120 million people, making it the most-watched Super Bowl ever, according to early estimates from various news sources. The official number will be reported by ratings agency Nielsen on Tuesday. It is projected to surpass last year’s viewership of 115.1 million but fall short of the all-time record set by the 1969 moon landing, which drew 650 million viewers.
The record viewership is anticipated to cap off an already above-average year for the NFL, with regular season games averaging 17.9 million viewers, the highest since 2015.
Contributing factors to this year’s anticipated Super Bowl viewership include the thrilling game, which was only the second to ever go into overtime, an Usher halftime show, and false rumors of a performance by Usher protégé Justin Bieber. However, the real star of the show appears to have been pop sensation Taylor Swift.
Taylor Swift’s appearance on the CBS Sports broadcast reportedly attracted millions of predominantly female Gen Z viewers who wouldn’t typically tune in to the Super Bowl. Many took to social media to express their excitement at seeing Swift at the game, with her private jet making a 12-hour journey from Tokyo to Los Angeles before she flew to Las Vegas.
During the game, CBS Sports cameras captured Swift watching from a private suite, along with friends and family, including musicians Lana Del Rey and Ice Spice, actress Blake Lively, and even former Beatle Paul McCartney. Swift’s total screen time during the game was 53 seconds, which, if it were a commercial, would have cost $7 million.
The attention Swift received at the Super Bowl did not sit well with all sports fans, with some expressing their frustration on Twitter. However, the overwhelming sentiment appeared to be positive, as evidenced by the social media numbers. According to digital tracker Social Blade, Swift gained more Instagram followers on Sunday than the winning team’s players did combined.
Overall, the 2024 Super Bowl is shaping up to be a memorable event, with record viewership and the added star power of Taylor Swift capturing the attention of millions.