The anticipated average daily room rate for Las Vegas hotels during Super Bowl LVIII weekend has recently been projected to be $573. This figure is the highest recorded amount for any Super Bowl weekend. According to STR, a data analysis firm specializing in the hospitality sector, the Super Bowl sparks significant demand, driven by both the game and the lead-up festivities, as well as the attractions Las Vegas offers, culminating in record-breaking prices. Truist Securities analyst Barry Jonas also predicted that rates on the Las Vegas Strip may hit unprecedented levels during the Super Bowl weekend.
As a result of the increased demand and higher prices, some visitors are considering neighboring communities such as North Las Vegas, Boulder City, and Henderson for their accommodations during the February 9 to 11 period. Priceline recommends booking hotel rooms and flights early to secure lower prices due to the surge in hotel searches and visitors. Based on predictions from the Las Vegas Convention and Visitors Authority (LVCVA), over 330,000 visitors are expected during the game and the days leading up to it.
In terms of airport travel, many Super Bowl tourists are anticipated to utilize Harry Reid International Airport. The airport is expected to be busy as fans arrive throughout the week, and it is likely to experience heightened activity on the Monday following the game as fans depart. To handle the increased volume, the airport has implemented the “4-3-2-1 plan,” which includes guidelines for trip planning, arriving at the airport, checking bags, going through security, and boarding.
Las Vegas will be hosting the Super Bowl for the first time on Sunday, February 11, and according to UNLV’s Alan Feldman, this is a perfect fit for the fun economy for which the city is renowned. Feldman, a distinguished fellow specializing in responsible gaming at the International Gaming Institute, believes that Las Vegas is perfectly suited for special events like the Super Bowl.
He emphasized that the city’s proximity and accessibility to major venues on the Strip make it a prime destination for large-scale events. The Super Bowl demonstrates Las Vegas’ ability to combine sports, entertainment, and tourism, showcasing what Feldman describes as the “fun economy.” The highly anticipated game at Allegiant Stadium will feature the Kansas City Chiefs facing off against the San Francisco 49ers, with Usher set to perform at halftime.