On January 2, 2024, cryptocurrency casino operator Stake.com made a major announcement that it had secured the naming rights for the Swiss Formula One team Sauber. This deal marks a significant shift for the team, which had previously been represented by the Alfa Romeo brand for the past five seasons. Stake.com will serve as the team’s primary sponsor for 2024 and 2025 before a rebranding to Audi in 2026. The financial terms of the agreement were not disclosed, but it represents a significant expansion of Stake.com’s presence in the world of Formula One.
The team’s drivers, Valtteri Bottas and Zhou Guanyu, will remain with Sauber as the partnership with Stake.com takes effect. This announcement comes on the heels of Stake.com’s sponsorship role with the Alfa Romeo team the previous year. Alessandro Alunni Bravi, a representative for the team, expressed excitement about the partnership, stating, “Last season represented the start of Stake’s journey in Formula 1, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path.”
Stake.com is currently considered a gray-market operator, meaning it is not officially licensed and regulated to the same extent as white-market operators, but it is still safer for consumers than black-market alternatives. The company has been actively expanding its presence in the sports and entertainment world, with partnerships that include English Premier League team Everton FC and the UFC.
The intersection of Formula One and the gaming industry is becoming increasingly common, with cryptocurrency and blockchain companies seeking out sponsorship opportunities. The announcement of Stake.com’s partnership with Sauber comes just two months after the successful Las Vegas Grand Prix, which generated significant gaming revenue. This trend is indicative of the growing ties between high-profile sports and the world of cryptocurrency and blockchain technology.
As part of their new partnership, Stake.com and Sauber are planning to unveil a new-look car for the upcoming F1 season, although a specific date for the reveal has not yet been announced. This collaboration represents a significant step forward for both companies and underscores the increasing convergence of the racing world and the gaming industry.