On November 1, 2023, it was announced that the popular Mirage volcano in Las Vegas will survive at least until the end of this year’s Super Bowl. However, this is only because another tourist attraction will cover it up. Paramount Mountain, a temporary display, will be erected atop the Mirage volcano from Thursday, February 8 through Super Bowl Sunday. This Super Bowl experience is aimed at generating publicity for Paramount Global’s streaming services as the company’s Wall Street investors are demanding increased profits.
Paramount Mountain, designed to resemble the mountain in the company’s movie logo, will feature a “Paramount+ Lodge” and a gondola ride offering “interactive fan experiences” centered around the company’s streamed shows, including Yellowstone, Transformers, Star Trek, Dora The Explorer, Ghosts, Sistas, and UEFA Champions League.
This new attraction is the brainchild of Paramount Global, the owner of CBS, which will broadcast Super Bowl LVIII live from Allegiant Stadium on February 11, 2024. Additionally, Paramount Global will air a Super Bowl simulcast on its Nickelodeon channel geared toward kids and families, and Paramount Mountain is expected to serve as a hub for that broadcast.
Paramount will begin promoting the attraction on November 3, 2023, 100 days out from the Super Bowl. The promotion will feature 100 “Paramount mountaineers” live from New York’s Times Square, who will travel across the U.S. to plant NFL team flags at Paramount Mountain’s base.
As for the fate of the Mirage volcano, all that is known at this time is that the iconic free show, which debuted alongside The Mirage in 1989, is set to be demolished at some point in 2024 to make way for a giant guitar-shaped hotel tower as part of the resort’s transformation into Hard Rock Las Vegas. While the resort has not confirmed the demolition, it seems likely given the preparations for the F1 Las Vegas Grand Prix and Super Bowl.