Kroger Expands Sports Betting in Ohio with In-Store Kiosks

Kroger shoppers in Ohio can now try their luck at making sports bets while picking up groceries. The Cincinnati-based supermarket chain has installed sports betting kiosks in 20 locations in the Greater Cincinnati and Dayton areas. These self-service machines are operated by UBet Ohio, a sportsbook company that was founded after Ohio lawmakers passed legislation in 2021 authorizing retail and online sports gambling.

The introduction of these kiosks allows Kroger to join other retailers in Ohio that offer sports betting services. The kiosks cater to customers who are 21 years and older, offering them a new and convenient way to engage with a variety of sports and teams through sports wagering. Patrons can bet up to $700 a week, with a valid form of identification required for age verification before betting.

Ohio’s sports betting law allows casinos to offer on-site and online sports betting, as well as permitting lottery retailers to pursue sports betting privileges. Over 900 businesses in Ohio offer retail sports betting kiosks governed by the Ohio Lottery, with a $700 per person weekly wagering limit.

While most bettors in Ohio, like in other states, place their bets over the internet, the retail sports betting kiosks still saw about $1.21 million in bets in December alone. With Kroger being the largest grocery chain in Ohio, the introduction of sports betting kiosks in their stores could potentially establish the company as a major player in the lottery sports betting market.

The move to offer sports betting aligns with Kroger’s history of innovation, as the company was founded in 1883 in Cincinnati and is considered a pioneer in the grocery industry for introducing self-service shopping. With favorable brand recognition and trust, the introduction of sports betting kiosks at Kroger locations could provide bettors with a better sense of security in placing a sports bet compared to other venues.

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