The Fanatics Sportsbook officially launched both in-person and online in Connecticut on Tuesday, just a short time after the sports betting operator secured a deal for market entry. The popular sports betting operator entered the Connecticut market through a partnership with the Connecticut Lottery Corporation (CLC).
Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings, Inc, was chosen as the new sports betting partner by the CLC after the previous partner, Rush Street Interactive, backed out of their agreement. A spokesperson for Fanatics revealed that the launch is a soft one and the first 2,000 customers who download the Fanatics Sportsbook app in Connecticut and register an account will be accepted. Assuming a smooth launch with no technical or regulatory issues, the online sportsbook will open to more bettors on December 18.
In addition, Fanatics is also the retail sportsbook partner of the CLC and is taking bets in person at 10 locations across the state, including at the XL Center in Hartford. Other locations include Shelton, Stamford, Windsor Locks, Manchester, New Haven, New Britain, Milford, and Waterbury. The company is working towards opening a sportsbook in Bridgeport at the Total Mortgage Arena. Fanatics Sportsbook has now made its entry into nine different states.
Connecticut expanded its gaming offerings in 2021, allowing the Mohegan Tribe and Mashantucket Pequot Tribal Nation to conduct iGaming and sports betting. This resulted in the Connecticut Lottery gaining the right to venture into sports betting, both online and in-person at retail locations. The CLC initially partnered with Rush Street Interactive but the company fell short of their revenue projections and ultimately terminated the agreement. The details of the agreement between Fanatics and the CLC have not been disclosed.
Fanatics now faces stiff competition from industry giants DraftKings and FanDuel in Connecticut. Mohegan is partnered with FanDuel and Foxwoods with DraftKings for their iGaming and sports betting operations. Despite the tough competition, CEO Michael Rubin remains committed to making Fanatics one of the largest sportsbooks in the country.