By admin
Circa Sports, a popular sportsbook operator in Las Vegas, is expanding its presence in the city by taking over the race and sportsbook at the Silverton Casino Lodge beginning on January 1, 2024. Currently, the Silverton’s sportsbook is operated by Caesars Entertainment’s William Hill. However, Circa Sports CEO Derek Stevens announced the upcoming change during a meeting with the Nevada Gaming Control Board, stating that the new sportsbook would involve a substantial renovation of the property and that all employees would be hired by Circa Sports.
To accommodate the transition, Circa plans to open a temporary sportsbook at Silverton on January 1, just in time for a busy day of college football bowl games and ahead of the Super Bowl. The permanent sportsbook, which will undergo remodeling, is expected to be ready before the NCAA Men’s Basketball Tournament, also known as “March Madness.”
Circa Sports already has several sportsbooks in Nevada, including those at its namesake venue, the D and Golden Gate casinos in downtown Las Vegas, and the Tuscany Suites & Casino and the Pass Casino in Henderson. Last year, the operator entered Northern Nevada through a partnership with the Legends Bay Casino in Sparks. The addition of the Silverton, owned by Ed Roski Jr., further expands Circa’s presence in the state.
Despite having fewer retail sportsbooks in its home state compared to competitors like Caesars/William Hill and MGM Resorts International, Circa Sports is popular among bettors. The operator is known for embracing sharp bettors and its annual NFL contests, Circa Million and Circa Survivor, attract thousands of participants. Signing up for these contests requires a visit to a land-based Circa sportsbook.
As of late July, Circa ranked as the third-largest sportsbook in Nevada in terms of market share, trailing only Caesars/William Hill and MGM. Circa’s decision to take over sportsbook operations at Silverton aligns with the company’s cautious approach to expansion. Instead of rapidly entering every state that allows sports betting, Circa has focused on Nevada and states with favorable regulatory and tax environments.
Looking ahead, there are potential opportunities for Circa to expand further in Nevada, particularly in casinos located in Las Vegas and Reno/Lake Tahoe that have existing sportsbook operations. Outside of Nevada, Circa Sports also offers mobile sports wagering in Colorado, Illinois, Iowa, and Kentucky.