BetMGM and NHL Extend Partnership
BetMGM has extended its North American partnership with the National Hockey League (NHL) in a new multiyear agreement. This deal will see BetMGM continue as an official sports betting and gaming partner of the professional hockey league.
The new agreement allows BetMGM to create specialized VIP fan experiences and ensures that BetMGM advertisements will continue to be featured during nationally televised NHL broadcasts. CEO Adam Greenblatt expressed his excitement about the partnership, stating, “Our partnership extension with the NHL is a winner. It enables us to enhance the BetMGM product and offer our fans unforgettable experiences built around the game they love.”
MGM Resorts International controls BetMGM in North America through a joint venture with UK-based Entain. The company has been an Official Sports Betting partner of the NHL since October 2018, following the U.S. Supreme Court’s decision that allowed states to determine their own laws on sports betting.
In addition to the partnership extension, BetMGM also plans to develop league-branded casino games, including interactive slots and table products, to be offered in states where BetMGM operates its online casino platform. This development is part of the company’s effort to offer NHL-themed gambling experiences to its customers.
The NHL has been proactive in embracing legal sports betting, becoming the first among the big four sports leagues (NFL, MLB, NBA, and NHL) to allow a franchise to call Las Vegas home.
As the NHL nears the midpoint of its 2023-24 season, the league continues to solidify its sports betting and iGaming partners for the years ahead. This includes various partnerships and arrangements with companies like Penn, Barstool Sports, ESPN, and theScore in Canada.
This new partnership extension between BetMGM and the NHL reflects the increasing trend of sports leagues and betting operators working together to enhance the fan experience and capitalize on the growing popularity of sports betting. BetMGM’s commitment to providing fans with unique and engaging experiences demonstrates the continued evolution of the sports betting industry.